Jamie Reidy, the ex-Pfizer and ex-Lilly sales rep who wrote the book Hard Sell, disappeared for a while. But he’s back with a new push to sell the book.
So it came as no surprise that his name has been popping up in the media a lot lately for that “I was a bad rep and here’s why” quote. Yet, something in one of his recent interviews struck me. He talked about drug companies flying doctors to Maui and putting them at the Four Seasons to hear sales pitches. For a minute, it sounded like he was talking about bribing a Congressman.
There’s only one problem with Reidy’s assertions…it doesn’t happen. It did years ago, but company’s, including Reidy’s former employers, abandoned the practice as part of the PhRMA Code of Ethics. Think it still happens? Ask the doctors. Many of them will get that longing look in their eyes, talk about “the good ole days” and wish they could have those free trips again.
Sorry kid. If you’re going to talk about the industry, at least keep current so you don’t look like you’ve missed the boat.
In related news, there's a rumor floating around that one of the physicians that Jamie used to call on wrote an article about "My Life With The Drug Rep" that she is trying to get published. No word on what titilating details might be contained within.
