Pfizer’s Global Smokeout

Pfizer has a great advertising campaign going in Europe for Champix (varenicline). As countries in Europe have enacted smoking bans, Pfizer has erected outdoor ashtrays encouraging smokers to go to the doctor.

It’s a valuable public service (keeping cigarette butts off the ground), while offering smokers a chance to improve their health.

Who says drug companies can’t do good in this world?