You're confused because you can't read the fine print beside her leg:
"Hi, Bob? Great job on the Levemir layout. We just have one small problem. When we showed it to focus groups, about 20% of the people who saw it thought the purpose of the model was to explain the intricacies of quantum mechanics, and they didn't get the connection with a diabetes treatment."
"What?"
"Another 15% thought we were making fun of Oprah."
"Oh my God!! We're already over budget on this! And we sure as hell can't afford to get sued by Oprah! Jesus, what are we gonna do!!??"
"Calm down Bob, I think I've got a solution. If we add some microscopic print that should take care of everything. We simply must state the sole purpose of this model in a way most people will overlook."
"Do you think it will work Dirk?"
"It will have to work."
Bob walked out of the office frightened, but somehow reassured that the steady leadership of Dirk would once again get the department through another crisis.
At that moment Bob realized he was in love.
