In the United States, everybody is up in arms about sales reps giving doctors a $5 Subway sandwich. It seems a bit ridiculous to me, but the stakes are bit higher in Europe. Let me explain.
Last week, I was at the annual meeting of The European League Against Rheumatism (EULAR) in Paris. It was early one evening and I was standing out front of the hotel near a group of 20 doctors and the Abbott Laboratories bus pulls up. Off the Abbott Labs bus jumps about 20 very hot looking young women with Eastern European accents and dressed in very sexy outfits. The Abbott Labs rep then pairs the hot young companions with the doctors, introduces one to the other, and they stroll off down the street to a restaurant.
Later in the evening, I noticed one of the doctors returning with the young companion and heading straight for the elevator. I wonder what happened next.
So in the U.S., you can’t provide a doctor with a $5 sandwich without drawing scrutiny. In Europe, you have to tone down the branding, but hookers are fair game. So, I guess as long the companions don’t have Humira tattoeed on their body somewhere, then it’s fine.
Last week, I was at the annual meeting of The European League Against Rheumatism (EULAR) in Paris. It was early one evening and I was standing out front of the hotel near a group of 20 doctors and the Abbott Laboratories bus pulls up. Off the Abbott Labs bus jumps about 20 very hot looking young women with Eastern European accents and dressed in very sexy outfits. The Abbott Labs rep then pairs the hot young companions with the doctors, introduces one to the other, and they stroll off down the street to a restaurant.
Later in the evening, I noticed one of the doctors returning with the young companion and heading straight for the elevator. I wonder what happened next.
So in the U.S., you can’t provide a doctor with a $5 sandwich without drawing scrutiny. In Europe, you have to tone down the branding, but hookers are fair game. So, I guess as long the companions don’t have Humira tattoeed on their body somewhere, then it’s fine.
