iRep allows reps to walk into a doctors’ office with an unlimited number of sales presentations preloaded on the iPad. Currently, reps detail only one or two priority drugs at a time. All a rep has to do is stand there while the doc pokes the iPad and then signs. In theory, an iPad could carry any drug company’s entire portfolio of drug presentations, and instantly email research papers in response to off-label use requests. With an iPad, a rep need not even open her mouth.
via bnet.com
